May 5 2010

Danny Dyer advises cutting women’s faces in Zoo

I don’t think I have the requisite expletives for this. But those fucking wankers at Zoo have published an ‘advice’ column suggesting that a guy who can’t get over his ex should cut her face “so then no one will want her”:

First spotted by @SarahDitum

The good people of Twitter got very angry about this and ‘Danny Dyer’ started trending pretty damn quickly. I, of course, complained to Zoo along with lots of other people. And I offered to collect the crowd-sourced contact details for the Zoo Editorial Staff and the magazine’s advertisers so that other people could complain as well (details at the bottom, I’ll come on to that).

By the end of the day, Zoo had offered a groveling apology (this is a link to Zoo’s website please go and leave a comment), Danny had said he was ‘misquoted’ and even the bloke who wrote the original letter came out of the woodwork (in a great post on this from Dr Petra). I really do believe that such a quick response came due to the involvement of social media in all this. Here’s the apology from Zoo:

Email response from Zoo Editor, sent by Claire Hodgson:

Dear Naomi,

Thank you for your email regarding this week’s issue.

Firstly, let me unreservedly apologise for the inappropriate and
indefensible response to a letter which appeared. I am very sorry for any
offence it has caused.

Danny Dyer, and everyone else that works on Zoo condemn any violence against women, and by way of a sincere apology we are making a donation to Women’s Aid.

An internal enquiry is underway to find out how this extremely regrettable production error occurred and I will be tightening up any procedures necessary to ensure it cannot happen again.

We have already posted an apology on our website and will also be printing a fuller apology in next week’s issue.


Tom Etherington

Zoo Magazine


Right, I’d like to make a couple of points….

1. Has any one noticed the line above the face slashy bit in Danny’s advice:

I’d suggest going out on a rampage…and smashing anything that moves

Now, when I first read this I thought it meant going around smashing things like bus shelters and cars. Then I realised that it said “anything that moves“, so men, women, children, animals, animate objects. I’m just saying, he might have a fucking problem.

Update: I didn’t believe this at first, but apparently ‘smashing’ means fucking. Which is much less disturbing… It just means he’s advocating sex with anything that moves; woman, man, child or animal. Yeah?

2. Danny Dyer has claimed that his words were taken out of context which makes me fascinated by what context would make face slashing acceptable…

…the other option is to cut off contact with your ex and face reality…?

Doubt it.

3. “Production error” my arse. Who accidentally lent on a keyboard and “slash a woman’s face” came out? If this stuff is being written in your office, you might want to remove any cutlery and sharp objects.

4. I would believe that this was a “production error” that had been left in by accident by some dumbass intern if it wasn’t for the fact that these errors seem to happen EVERY FUCKING WEEK. Last month, Dyer recommended setting fire to a woman. Another error? Or just business as usual in this wankstain of a rag.

So this is why I’m still recommending that you complain to Zoo and to their advertisers. Their ‘apology’ demonstrates that they are open to criticism and correction, they just have never got it so hard and fast before. Plus it didn’t just come from a bunch of ‘usual suspects’ who they have easily dismissed before. So let’s keep it up.

Below are the contact details which I am still happy to collect by crowd source (tweet them to me@naomimc) and repost as I get new ones.

And just to remind you who we are dealing with here….!

Zoo twitter: @ZOO_UK
Zoo email:
Tom Etherington, Editor:
Claire Hodgson, Editorial Asst:

Bauer Media, who own Zoo:
Jane Windsor, Corporate Communications:
Sarah Ewing, Consumer Magazines – Trade:
Jess Blake, Consumer Magazines – Consumer PR:
Genevieve Potter, Specialist Magazines (Peterborough):
Catherine Gort, Big City Network Radio:
Hermione Clulow (Braben), Magic & KISS:
Sarah Ewing, National Radio:

Zoo Advertisers
Virgin Media:
Love Film:
Public Relations:
Advertising and research:

Other good links on this story:
Ophelia Bottom (heh)
Dr Petra
Index on Censorship – Nigel Warburton guest post.